What is CMS and how it helps your business?

Content Management System as the name reveals allows the easy management of websites without knowing technical details of web Development.

PR Log (Press Release – Jan 10, 2009) – You might have heard the phrase “CONTENT IS THE KING”. Keeping this in view, it can be safely said that Content Management System is a King Maker. As the name implies, Content Management System or CMS as commonly known is a software/system that manages the content of your website. In simple words, a CMS will allow you to update your website contents easily and smartly. So if you are a non technical guy knowing not much about the html or about web designing, using CMS will allow you to update your website contents without much of a hassle.

Business owners normally want to update their websites for any of the following purposes:

News & Events
Latest Products/Services
Contacts Updates
Clients Showcase
Portfolio
Case Studies
White Papers
Articles

CMS can work in following ways ranging from simple website to more complex solutions. Some of them could include:

As a product catalog
Document Management System/Document Tracking
Corporate Intranet
Real Estate portals
Job Postings
E-Commerce Applications

Some of the salient features that all CMS provide:

Easy handling of users according to roles, eg admin role, editor role, viewer role etc.
Easy update of website content using backend forms.

So if you own a business and looking to have an online presence, a Content Management System is a smart choice.

Accel’s Rich Wong: Flash isn’t relevant in mobile | VentureBeat

Accel’s Rich Wong: Flash isn’t relevant in mobile | VentureBeat

This article makes me wonder how all those sites that are 100% Flash are going to fare in the future. Although the platform is cool and can make some really eye catching presentations and video, I have to wonder how web developers can pitch Flash to a client when they are going to miss out on millions of iPhone and iPad customers. Not to mention that it's 3/30/2010 and Flash is still nowhere to be found on most Android phones.

My take on the situation with mobile phones and Flash is for developers to migrate everything to an open platform such as HTML5. In the meantime anyone asking for Flash will get a similar lecture but as always the client will get what they desire (Flash Included).

Offline Marketing For Your Site

Offline marketing of your web site is JUST AS IMPORTANT as online marketing of your site:

Add your web site address to all literature and publications (business cards, letter head, newsletters, fax cover sheets, etc.) right next to your organization's "snail mail" address and phone number.

Announce the launch of you site, as well as major changes to your site (such as the addition of a directory of services, an essay from an executive director, etc.), in your printed newsletter. Your goal is to have something in every newsletter that highlights additions or a resource on your Web site.

Make sure everyone who answers your organization's main phone line and email address, and everyone who deals with the public in any way, shape or form, as well as your Executive Director, marketing staff, fund raising staff and volunteer manager (and at a mission-based organization, this is often all the same person) knows how to say the web site address, and knows what information is available via the Web site. It is particularly hurtful to an organization if all staff cannot do this and, instead, stumble over the URL of the site, or can't describe what's on the site.

Add the web site address to your organization's main voice mail message.

If you write an article for a publication, ask that your organization's web site address appears with your name or bio at the beginning or end of the article.

When talking to the press, remember to mention your web site address.

Add your web site address within the text of all press releases. For instance, on a press release announcing a new publication, add a paragraph that says (if applicable) "This new publication can be accessed via our Web site at... "

Your web site address needs to be on all t-shirts, posters, buttons and other items given to the public. Make the address LARGE and easy-to-read from a distance! (I cannot believe how many t-shirts DON'T do this!)

Put the web site address on all signs for the organization: the sign in front of the building where you are houses, the banner at trade show, etc.

Are you getting the most from your virtual real estate?

At the end of every email you send, you have space to put your name and other information. This is prime virtual real estate! Are you getting the most from it?
It’s very easy to create an email signature that automatically adds to the end of every message. Outlook users can easily set one up.

Make sure to put these things in your email signature:
your full name
your title
business address
phone number
fax number
email address
web site
link to enewsletter signup page (if you have one)
links to you on Facebook and Twitter
any info about upcoming events

Since you’re sending emails all day long everyday, make them do a little marketing work for you. And get the most from your virtual real estate!

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Why do I need a website?

The Internet has become a vast resource of information for people, business people as well as students as they discover the advantages of getting online. With ease of use and the most cost-effective means of advertising the Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner.

Compared with attracting new customers through advertising or conventional marketing, websites are amazingly low cost and the possibilities are endless. Search engines, referrals and the vast linking mechanics of the worldwide web provide volumes of "foot traffic" unimaginable in a "brick and mortar" storefront setting. From market research to product distribution, from customer services to sales and promotions -- having a proper website establishes a dynamic presence for your organization on the Internet limited only by your imagination.